Twelve things that decide whether Hamilton customers find you. Tick what you've done — most of what's missing is free to fix.
Because they're the things we find broken in almost every Hamilton SEO audit — and because most of them cost nothing but an afternoon.
The pattern is always the same: businesses assume SEO is some technical dark art, when the actual gap is that their Google Business Profile is half-finished, they've never asked a customer for a review, and their website doesn't mention a single suburb they serve.
If you scored badly, don't reach for the credit card. Fix your Google Business Profile, start asking every customer for a review, and add the suburbs and towns you'd actually drive to. For most local businesses that's worth more than the first six months of a cheap SEO retainer.
Once that's done — and only then — it's worth talking about what SEO should cost you.
The checklist covers the basics. A real audit finds the technical issues, the competitor gaps, and the searches you should be winning but aren't.