They solve different problems. Choosing wrong is the most expensive mistake we see.
Need leads this month? Google Ads. Building an asset for the next three years? SEO. Can only afford one? Read on.
Live tomorrow. Off tomorrow. You know exactly what a lead cost. Perfect for testing whether a market, an offer or a message actually works before you commit months to building for it.
The catch: it stops the second you stop paying. It's rent, not ownership.
Takes months. But the traffic keeps arriving after the work is done, it converts better (people trust organic results more than ads), and in a market like Hamilton, once you own a position it's hard to shift you.
Used this way they aren't rivals. Ads is the research budget that makes SEO efficient.
If your margins can't support the click price in your category, ads may never be profitable. That's a real answer, and we'll give it to you rather than take your money.
If you need customers within weeks to survive. It won't arrive in time. Be honest with yourself about which situation you're in.
Get a free audit and we'll tell you which we'd start with — even if it's the one we make less from.
Get a free, no-obligation SEO audit. We'll show you exactly where you rank now, who's beating you, and what it would take to overtake them.